FUSION MARKETING

Your Brand On TV

Fusion Marketing is a sales and marketing agency with over 17 years of experience helping brands successfully place their products on television shopping networks in North America and Europe.

We offer premier representation and sales training, as well as providing experienced talent for television and radio selling.

Sales Training

On the set just prior to an electronics show

On the set just prior to an electronics show

Fusion Marketing offers world-class sales training programs. Before you appear on-air at a television shopping network, it's important to understand what it takes to make your segment successful. Fusion Marketing will get you or your representative ready to excel on-air. Additionally, we will help you understand what it takes to maintain a successful relationship with a television shopping network longterm.

Our training is offered in one and two-day programs.


Two-Day Comprehensive Introduction to Television Shopping

Two 8-hour days including intensive on-air sales training led by television shopping veteran Elliot Smith and a complete introduction to the business of television shopping. We will prepare you to excel on-air and help you grow your business at television shopping. Practice presentations will be recorded and available for subsequent viewing. Topics covered will include:

  • An introduction to live television
  • The role of a television shopping guest
  • The keys to a successful television shopping segment
  • Identifying and communicating key features and benefits
  • Demonstrating products on air
  • The four questions every presentation should answer
  • What to do when you arrive at the studio
  • Working with different types of hosts
  • Maximizing sales (without over-selling)
  • What to expect from the production team
  • How to get the most from your buying team
  • Understanding TV shopping sales metrics
  • Converting a bright start into longterm success
Single-day Intensive On-Air Sales Training

One 8-hour day of intensive on-air sales training led by television shopping veteran Elliot Smith. Practice presentations will be recorded and available for subsequent viewing. Topics covered will include:

  • An introduction to live television
  • The role of a television shopping guest
  • The keys to a successful television shopping segment
  • Identifying and communicating key features and benefits
  • Demonstrating products on air
  • The four questions every presentation should answer
  • What to do when you arrive at the studio

Enrollment Form

For further information or to enroll in our sales training program please complete the form below. We will do our best to accommodate your preferred dates. All training courses are conducted in Minneapolis, Minnesota.

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