Your Brand On TV

Fusion Marketing is a sales and marketing agency with over 17 years of experience helping brands successfully place their products on television shopping networks in North America and Europe.

We offer premier representation and sales training, as well as providing experienced talent for television and radio selling.

Two-Day Comprehensive Introduction to Television Shopping

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Two-Day Comprehensive Introduction to Television Shopping


Two 8-hour days including intensive on-air sales training led by television shopping veteran Elliot Smith and a complete introduction to the business of television shopping. We will prepare you to excel on-air and help you grow your business at television shopping. Practice presentations will be recorded and available for subsequent viewing. Topics covered will include:

  • An introduction to live television
  • The role of a television shopping guest
  • The keys to a successful television shopping segment
  • Identifying and communicating key features and benefits
  • Demonstrating products on air
  • The four questions every presentation should answer
  • What to do when you arrive at the studio
  • Working with different types of hosts
  • Maximizing sales (without over-selling)
  • What to expect from the production team
  • How to get the most from your buying team
  • Understanding TV shopping sales metrics
  • Converting a bright start into longterm success
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